The last couple of years has truly been a time of reflection for so many people. It has given me so many things to be grateful for as well as the numerous worries I’m sure the majority of us feel pretty similar.
One thing I will happily take away with me into the new year is a new found appreciation for small businesses and indie brands.
The beauty community is saturated with talent. Some more well known than others but all admirable in their quest to achieve their dreams.
Here is a list of some of my favourite indie cosmetics brands, fingers crossed you’ll find something new and exciting to sink your teeth into!
Palm Beauty is the baby of the bunch. Founded by Courtney Green of TOWIE fame this little gem still feels brand spanking new after only launching this time last year.
If you’re after an eyeshadow palette that’ll take you from day to night, on any occasion and all year round then look no further because Palm Beauty has you covered with their warm toned, neutral 9 pan beaut.
You’ll also find a collection of lip products that will become handbag essentials in no time!
If you’re after something with a little bit more edge then VE Cosmetics is perfect for you. This one woman powerhouse is all about ensuring ethical practices whilst still being fierce as they come.
You’ll find stunning eyeshadow palettes (witchy vibes all round guys, you’re gonna love em!) as well as a whole host of lip products with a formula and finish to suit everyone (with some seriously unique shades to boot!).
This one will need no introduction. If you haven’t tried the P.Louise base then you need to get an order in right this minute because it is honestly a game changer.
The brand juggles being recognised world wide (it’s a favourite of Kim K don’t ya know!) whilst still managing to maintain its roots, giving back to her supporters is something that Paige does on a daily basis.
If you’re after a purchase with plenty of heart, soul and positivity then P.Louise will have your back.
The beauty industry has gone from strength to strength in recent years, especially with the rise of the ‘influencer‘ and power of social media. With an incredibly saturated market, an endless supply of near identical products and concepts it’s hard to know where to invest your hard earned cash. I’m here today to share with some of my favourite brands created and headed by female entrepreneurs as well as my go to products. Why they’re so special and deserve your support.Like the Spice Girls said once upon a time (and is definitely the theme of today’s post) Girl Power!
Unicorn Cosmetics founder Mel had always experimented with colour through fashion and hair (she has worked her way through the rainbow and honestly, I’m so jealous because she always looks amazing!). Her journey began with the realisation that she could bring something new and exciting to the table.
The makeup world was very different to what it is now, everything was black and more black. Makeup brushes were honestly one of the less expensive products to fund and I was obsessed at the time with buying MAC brushes, but hated that they were so boring and pretty basic. I just didnt understand why no one had done a multi-coloured hair makeup brush that had a different shape handle, and that’s where it started really.
With no knowledge or prior experience of how to start a business (10 years as an NHS data analyst is obviously vastly different to being the ultimate unicorn boss babe although she has always been a creative at heart, dabbling in customising shoes and selling jewellery) she used her initiative and sourced everything via google. Choosing a factory was difficult but eventually having found the right one it was actually Fiancé Chris who turned Mels vision into reality with his clay design of the iconic unicorn brush handle.
Which actually brings us to the brands thoroughly recognisable name.
Unicorn was picked because it’s such a unique creature and magical. That’s all my brand is meant to be about, unique magical products that make you feel inspired and are ground breaking in design and quality.
The UC Pro Unicorn Brush Range has been a resounding success with professional make up artists and enthusiasts such as myself giving them rave reviews across the board. The class of 86’ eye brush set is one of my most favourite purchases ever! Mel has managed to create tools of a professional standard at an accessible price which is so important especially at the moment when financially so many people are struggling.
If you follow UC across social media then you will probably already have seen a sneak peak of the Glow Ting highlighter (which Mel admits is her favourite creation so far!) and I will be first in line to get my hands on it when it drops, is there anything better than a glow that can be seen from space? I’ve also been told there are some other exciting launches planned for later this year!
Not only is Mel a hard working, strong business woman, she is also just a genuinely nice person! Praising her UC team (who she says have become her family), followers and supporters who have helped her build the brand up to what it is today.
You really need to find the right people to surround yourself with, and don’t be disheartened if you don’t get it right the first time, it’s a really big learning curve. No one loves your brand/business more than what you do, so always follow your gut. Business is one huge lesson. But more than anything I would say protect your creativity in legal terms, trust your instinct and dont be scared to say no.
Arttitude Cosmetics (which is completely vegan and cruelty free) was founded in 2019 by Rukhsaar (who is also a full time clinical scientist if she wasn’t already busy enough!). The brand boasts a full line of lashes, gorgeous lip products and the most beautiful rainbow palette you ever did see. She fell in love with the beauty industry and make up artistry after working in the family business, Arttitude Studios.
My mum has been working as a make-up artist since the early 2000’s and it was her that inspired me to learn make-up which is where I developed my passion from. When she started working as an MUA, make-up wasn’t what it is now. She wanted to challenge those norms and put the art back into make-up artistry and give it a whole new attitude, and that’s where the name comes from – her make-up studio was called Arttitude Studios, so she actually named the brand!
The Arttitude product line (which started with lashes) was originally designed with the studios clients in mind. After struggling to find the perfect lash for each client the decision was made to create their own! Each with its own luxury feel and presentation to make the experience even more special.
Building up a business whilst holding down a full time job as a health care professional isn’t something everyone can do and that’s what makes Ruks the ultimate inspiration. Arttitude Cosmetics is all about community. The brand is incredibly supportive of the artists they work with and constantly strives to give back to those who have supported the company as it grows. Her advice to others with dreams of starting their own business is straight to the point but also full of love. Exactly like the brand itself!
It is hard work. Expect to be working around the clock. Don’t expect to plant the seed and eat the fruit the same day. Read, read and read some more! Remember – the first year in business is just about surviving. But, having said all this. Go for it and don’t hold back. You don’t want to spend the rest of your life wondering, ‘what if.’ Take the risk, work hard, and you have all my love and best wishes for your every success.
Spectrum was started by sisters Sophie and Hannah in April 2014, born from a garage in Barry, South Wales.
Spectrum has gone from strength to strength in the years since then and has become a brand recognised across the world. Offering premium quality products that are always vegan and cruelty free (the sisters are TRUE animal lovers).
The duo who have always been fiercely passionate about beauty and fashion and feel strongly that make-up is more than just a visual thing.
A beauty routine is a ritual that when shared can bring so much happiness and really become a bonding experience. Makeup isn’t just functional, it’s very emotional.
Sophie & Hannah
Combining both beauty and fashion to create Spectrum was a genius decision. The brushes are by far some of the most beautiful I have ever seen, functional and made to a professional standard yet stylish and bold. The perfect dressing table accessories.
Having branched into cosmetics last year I now feel that there is no stopping the brand which is run by a predominantly female team.
And guys, have you seen their Disney collections? Because you know I am all about that life!
Paige Louise (PLouise) had loved and experimented with make up from a young age which ultimately led her to begin training as an MUA at 20. From there she grew more confident within her artistry and formed her own opinions on what worked and didn’t work within the beauty industry.
I used to stare at these gorgeous shadows sitting in these luxury palettes and then get very frustrated when I didn’t receive the colour pay-off on my clients’ eyelids.
P.Louise Make Up Academy (which includes an aesthetics studio, hair lounge, state of the art classrooms and student facilities plus a swanky beauty lounge) opened in 2014. It was the foundation for the brand to really take the world by storm in 2018. After spotting a gap in the market, Paige was able to realise her dream and launch the now globally recognised brand.
I think it’s fair to say one of the most famous products to hit the industry in recent years has got to be the P.Louise Base.
I very quickly realised I needed a product that would clean up the eye area, neutralise any pigmentation and would be ready to give my shadows the best shot at living their best life.
It is beloved by influencers and make up artists world wide and in my opinion really is worth the hype.
Going off on a slight tangent but oily skinned spectacle wearers like myself will appreciate this little trick I’ve picked up recently. Apply a touch of the base onto your nose and blend with a sponge. This will give the area a super base for the rest of your make up that doesn’t budge!
Anyway, I digress.
The brand now boasts an impressive array of products including eyeshadow palettes, paints and brushes as well as a fashion line co-owned by her brother.
Paige has proved herself to be a down to earth, kind hearted and driven young woman. I can’t wait to see what else she has planned for the industry.
Lois Cosmetics launched back in 2020 (and what a bloody year to start a business guys, BRAVE or what?!).
You know I’m all about girl power and this female founded brand hasn’t let the pandemic stop them from taking the beauty community by storm with not one but three high quality eyeshadow palettes all with their own individual theme and story.
With many years experience as a professional makeup artists, working with top brands and celebrities all around the world it would have been a crying shame for Lois not to put her expertise towards building a brand that is not only socially conscious but also right on the mark when it comes to trends.
With an ever expanding range of beautiful products there is truly something for everyone. Treat yourself to the most stunning liquid eyeshadows whilst also filling your basket with brand spanking new makeup brushes and eyeliners.
I can already tell that LC is fast becoming a lifelong obsession.
These women are a force to be reckoned with and I personally find their stories to be full on power and inspiration. I hope you’ve enjoyed today’s posts and I would be so interested to hear all about your own favourite female led brands!
The dreamy colour story of the Rose Metal Palette will have you wishing every night was date night. Whilst definitely neutral for the most part it’s rosey tones really add that something special into the mix. Absolutely packed with pigment and the quality is second to none.
Rose Metal is there to soothe the most romantic of souls and for £19.99 will leave you feeling like ever day is Valentine’s Day.
A colour story of two halves if ever there was one. Each element of the palette works so beautifully together for a truly unique experience but you really do feel like you’re getting an extra bang for your buck with so much choice and versatility.
This vegan & cruelty free beauty is just so magical with its pigmented mattes and stunning shimmers (or a cheeky duochrome with shade ‘Ray’ which really lifts the whole palette to another level).